Personal trainer James Smith breaks down confidence as evidence-based belief built through action, audacity, repetition and a willingness to lose.

James Smith — British personal trainer turned online fitness entrepreneur and author of Not a Diet Book, Not a Life Coach, and a new book on confidence; returning Diary of a CEO guest.
James Smith returns to argue that confidence is not an innate trait or superpower but a set of values and beliefs built on evidence you gather by taking action. He explains why everyone has gaps in their confidence, how pain points motivate change, and why audacity and a healthy relationship with failure matter more than success. The conversation ranges across dating, monogamy, alcohol, masturbation and 'utility of deprivation', work-life balance, purpose, and the danger of boredom. Smith recounts his lowest point in Sydney in 2017 that led him to buy a whiteboard and go live on Facebook, sparking his online career. The episode closes on small daily disciplines, incompletable goals, and the power of simply asking.
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James Smith
“i learned you'd written a book about confidence why did you write a book about confidence” — James Smith 00:01:35Find it on Amazon
James Smith
“the first book not a diet book i went through years of fitness industry and kind of by the end of it through my own journeys” — James Smith 00:02:06Find it on Amazon
James Smith
“the things we spoke about in that last podcast were based off not a life coach now the kind of strange thing” — James Smith 00:02:37Find it on Amazon
Tim Ferriss (inferred)
“he recommended the book four hour by week and i got home and i read through it and there were some things that just didn't apply” — James Smith 01:25:42Find it on Amazon
Jeff Olson (inferred)
“those small disciplines end up defining us over the long term as one of my favorite books the slight edge um describes” — Steven Bartlett 01:37:03Find it on Amazon