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Diary of a CEO · 2023-07-03 · 1h 37m

Psychology Expert: How Colours, Your First Name And Your Location Might Be Ruining Your Life!

Psychologist Adam Alter explains why we get stuck in careers and relationships, and the science of breaking through.

Psychology Expert: How Colours, Your First Name And Your Location Might Be Ruining Your Life!
The guest

Adam Alter — New York Times bestselling author and professor of marketing and psychology at NYU; author of Anatomy of a Breakthrough, Drunk Tank Pink, and Irresistible.

The gist

Adam Alter joins Steven Bartlett to explain why so many people feel stuck in their careers, relationships, and lives, and how to engineer breakthroughs. He argues that the modern career model is broken because specialization narrows our lives, and that variety, curiosity, and experimentation are antidotes. The conversation ranges across how names, colors, environments, and symbols subtly shape behavior, the 'nine-ending crisis' that strikes at ages ending in 9, and the difference between maximizers and satisficers. Alter offers practical tools including the friction audit, recombination for creativity, and the exploration-then-exploitation pattern behind career hot streaks.

Big reveals

  • Alter's pet theory is that the career model is broken: specialization narrows what you do, and doing the same thing daily is exactly how you get stuck.
  • The 'nine-ending crisis' - people at ages 29, 39, 49, 59 show spikes in first-time marathon running, infidelity, and even suicide as they audit their lives.
  • People who satisfice rather than maximize tend to be much happier; chronic maximizing is choice-based perfectionism that is paralyzing and exhausting.
  • The friction audit: rather than sweetening incentives, remove the friction (the 'stick') and you see large rises in conversion at almost no cost.
  • Career hot streaks come from exploration (default 'yes', go broad) followed by exploitation (default 'no', go narrow on the best option).
  • The best creative ideas are not radically original but recombinations of old ideas - even Bob Dylan's music traces back to prior traditions.
  • Hardship is the first step to something good; in many domains the good stuff only happens after it gets hard, so we misread difficulty as a problem.

Things worth remembering

  • In a famous study, two-thirds of people chose to give themselves electric shocks rather than sit alone with their thoughts for half an hour.
  • After Hurricane Katrina, people whose names began with K donated significantly more aid than those whose names did not.
  • Lawyers with easy-to-pronounce names become partners several percent more likely and earlier, roughly years 10-20 of their careers.
  • 'Drunk tank pink' is a bubble-gum pink used in jail cells that initially calms people, then produces a backlash effect if used too long.
  • The color red makes people more attractive in dating-app and hitchhiking studies, especially a woman in red seen by a heterosexual male driver.
  • The optimal age to start a maximally successful company is mid-40s into the 50s, not the early-20s founder we fixate on.
  • Olympic swimmer Dave Berkoff, only 5'10", invented the underwater 'Berkoff Blastoff' after discovering you swim ~88% faster fully submerged.
  • The Y2K bug was first flagged at IBM by Bob Bemer in the 1960s; ignoring that small fix cost governments billions in the 1990s.
  • Alter's nostalgia research finds people miss mundane routines (like a daily walk) far more than momentous events like graduations.
  • In the presence of others, skilled people perform better - a champion cyclist pedals faster on a stationary bike with an audience.

Recommended in this episode

Books, products and media the guest or host genuinely endorsed here — with the buy link.

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Guest’s ownBook

Anatomy of a Breakthrough

Adam Alter

“I had to have this conversation with Adam Alter the guy that literally wrote the book about being stuck and how to know if you are” — Steven Bartlett 00:01:31
Find it on Amazon
Guest’s ownBook

Drunk Tank Pink

Adam Alter

“I'm incredibly interested and curious about all of your books specifically this book here anatomy of a breakthrough and also your your first book drunk tank pink” — Steven Bartlett 00:03:34
Find it on Amazon
Guest’s ownBook

Irresistible

Adam Alter

“I remember when I was talking to people about the last book irresistible about screens and a lot of them were like this is 2013-14” — Adam Alter 01:34:35
Find it on Amazon
RecommendedBook

Subtract

Leidy Klotz

“there's a great book called subtract by Lighty clots that's on this exact topic” — Adam Alter 01:09:13
Find it on Amazon
RecommendedBook

The Slight Edge

Jeff Olson

“my favorite book I ever read when I started reading more was I think it's called Jeff Olson the slight Edge” — Steven Bartlett 01:14:55
Find it on Amazon
RecommendedProduct

ChatGPT

OpenAI

“I've started using it more than anything as a kind of brainstorming partner... chat GPT is like billions of people all thinking differently” — Adam Alter 01:33:01
Find it on Amazon