Black Rifle Coffee founder and Green Beret veteran Evan Hafer talks freedom, elk hunting, coffee, and cultural warfare with Joe Rogan.

Evan Hafer — Founder and CEO of Black Rifle Coffee Company; former Army Green Beret and CIA contractor who spent years in Iraq and Afghanistan.
Joe Rogan and Black Rifle Coffee founder Evan Hafer open with a riff on IQ, experts, and intellectual debate before moving into a long meditation on freedom, responsibility, and what gives life purpose. Hafer ties his special-operations background and obsession with hard work to building Black Rifle as a company with a mission. Big stretches cover elk hunting and archery gear, the science of toxoplasmosis and how cats kill billions of animals, coffee and hot-sauce nerdery, and combat-sport brain damage. The back half turns to cultural and political critique: wokeism, comedy under attack, information warfare from China and Russia, the costs of forever wars, and the WMD justification for Iraq. Hafer closes with gratitude for American freedom forged by his wartime experience.
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Black Rifle Coffee Company
“your company like Black Rifle is creative as well as like really great coffee and cool people and it's all veteran owned” — Joe Rogan 00:36:29Find it on Amazon
Black Rifle Coffee Company
“Evan brought me a mug this is how thoughtful he is it's white on the inside so I can see how dark the coffee is” — Joe Rogan 00:45:49Find it on Amazon
Firecracker Farm
“there's this veteran owned company is it firecracker firecracker dude dude that stuff's legit it's so legit” — Joe Rogan 01:31:24Find it on Amazon
Wicked Cuts
“you know what's shockingly legit this stuff Wicked Cuts Carolina killer beef jerky is that hot oh my God” — Joe Rogan 01:32:58Find it on Amazon
Senor Lechuga
“Senor luga hot sauce that's another one like if you like it hot but tasty senior luga” — Joe Rogan 01:36:04Find it on Amazon
Half Face Blades
“half face Blades by the way awesome company they make amazing knives and he's actually making me a set of chef knives” — Joe Rogan 01:35:03Find it on Amazon
Hoyt
“there's a new hoit bow that just came out they're calling it the keep hammering Edition I think it's the vxm 33” — Joe Rogan 01:05:33Find it on Amazon
Dudley (inferred)
“I'm the most accurate hands down with a knock to it I think it's just because I've got so many reps” — Joe Rogan 01:10:13Find it on Amazon
“those scenes from uh there will be what There Will Be Blood yes” — Joe Rogan 00:16:01Find it on Amazon