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Tim Ferriss · 2023-09-20 · 3h 00m

Ultimate Guide to Managing Executive Assistants and Delegating Like a Pro — Sam Corcos (4K)

Levels CEO Sam Corcos gives Tim Ferriss a tactical guide to delegation, async work with EAs, and calendar-based time management.

Ultimate Guide to Managing Executive Assistants and Delegating Like a Pro — Sam Corcos (4K)
The guest

Sam Corcos — Co-founder and CEO of Levels (continuous glucose monitoring company); remote-first operator who has worked with the same executive assistant, Lori, for 10 years and now uses four EAs personally.

The gist

Sam Corcos joins Tim Ferriss to build what they frame as one of the most comprehensive tactical guides to delegation. Sam traces his delegation practice back to reading The 4-Hour Workweek a decade ago and hiring his first EA off Craigslist, then walks through how Levels operates as a radically transparent, remote-first company built on 'treat people like adults.' He details concrete systems: recording workflows in Loom, tracking EA tasks in Notion databases, semi-automating social media and email management, and converting to-do lists into calendar blocks. The conversation also covers news sobriety, reducing chronic stress, hosting intellectual salon dinners, memo-over-meeting culture, and user-guide documents that explain how to work with a given person.

Big reveals

  • Sam's entire delegation journey started from reading Tim's book; he posted a Craigslist ad for an EA with nothing for her to do, hired Lori, and she has worked with him for 10 years.
  • Levels runs radical organizational-design experiments: all investor updates from day one and all weekly team all-hands are public on their website, and they default-record meetings including one-on-ones to prevent gossip.
  • Sam calls Loom the most important business-enablement tool of the last five years, arguing 'content scales, time does not' and that a recorded workflow can be watched by every future employee.
  • The core delegation tactic is workflow recording: just turn on Loom and do your normal work; an EA can replicate complex tasks like video editing with ~90 percent accuracy after watching two or three recordings.
  • The single most important time-management tactic for Sam is moving from to-do list to calendar: schedule every task into finite calendar time (aiming for ~50 percent open slack) instead of an infinite to-do list.
  • Sam has been fully news sober for ~10 years after reading Ryan Holiday's 'Trust Me, I'm Lying,' replacing news with books and reporting lower anxiety and better physical wellbeing.
  • 'How you spend your time are your priorities' — Sam has EAs categorize every 15-minute block monthly, and finds people's stated values rarely match their actual calendar.
  • Despite having four EAs, Sam has never communicated synchronously with his first/longtime Philippines-based EA; all communication has been async via Loom and content.

Things worth remembering

  • Levels has to rematch roughly 30 percent of its EAs because of poor fit; a legal-background rematch for their head of legal doubled his output.
  • Levels runs a monthly team book club; recurring titles include 'No Rules Rules' (Netflix), 'The 15 Commitments of Conscious Leadership,' and 'Nonviolent Communication.'
  • Week three of Levels' one-month onboarding is 'async week' where employees may only communicate via audio and video recordings, no typing or writing allowed.
  • Sam records roughly 10 to 20 Looms per day and shares only about half of them, treating recording as costless.
  • Sam sources EAs through the Philippines-based agency Athena (around $15 to $20/hour); cheaper direct options include Upwork and the agency Shepherd (around $5/hour).
  • Sam built an internal communications tool because he dislikes Slack, calling it a 'slot machine' with the same dopamine loop as Twitter (citing a RescueTime study that workers can't go six minutes without checking comms).
  • Sam's EAs hold his Twitter password and post on his behalf; all his Twitter DMs and LinkedIn messages are managed and screenshotted by EAs so he avoids the dopamine loop.
  • Mondays are Sam's meeting day, sometimes 14 hours of meetings stacked, leaving Tuesday through Thursday open; he treats Wednesdays as a 'sacrificial anode' for overflow scheduling.
  • Sam only buys a book if it's the next one he'll read; his Audible wishlist holds 200 to 300 books, and his salon intros are just 'your name and the last book you read.'
  • Levels new hires write their own 'user guide' (temperament, communication preferences, etc.) by end of month one; Sam's notes that he strongly dislikes being interrupted and keeps his phone on do-not-disturb or airplane mode.

Recommended in this episode

Books, products and media the guest or host genuinely endorsed here — with the buy link.

Affiliate link — we may earn a commission at no extra cost to you.

Guest’s ownBook

The 4-Hour Workweek

Tim Ferriss (inferred)

“it came from reading your book almost exactly 10 years ago. And I posted an ad in Craigslist for an EA. I had nothing for her to do.” — Sam Corcos 00:01:04
Find it on Amazon
RecommendedBook

No Rules Rules

Reed Hastings and Erin Meyer (inferred)

“Some that really come up a lot are No Rules Rules, which is the book on Netflix culture” — Sam Corcos 00:07:08
Find it on Amazon
RecommendedBook

The 15 Commitments of Conscious Leadership

Jim Dethmer, Diana Chapman, Kaley Klemp (inferred)

“15 Commitments of Conscious Leadership is another one, which I know you're familiar with.” — Sam Corcos 00:07:08
Find it on Amazon
RecommendedBook

Nonviolent Communication

Marshall Rosenberg (inferred)

“Another one that I know you're familiar with is Nonviolent Communication, which really should just be required reading for all people” — Sam Corcos 00:07:08
Find it on Amazon
RecommendedBook

The Checklist Manifesto

Atul Gawande (inferred)

“Something like The Checklist Manifesto would be a really good choice for that, where it's just thinking about process.” — Sam Corcos 00:08:18
Find it on Amazon
RecommendedProduct

Loom

Loom (inferred)

“Loom is probably the most important business-enablement tool of the last five years, certainly in my experience.” — Sam Corcos 00:17:44
Find it on Amazon
RecommendedProduct

Notion

Notion (inferred)

“We also use Notion pretty religiously. Once you learn how to use the Notion database features, they're actually extremely powerful in the amount of leverage you can get” — Sam Corcos 00:20:25
Find it on Amazon
RecommendedProduct

ChatGPT

OpenAI (inferred)

“I use ChatGPT for that. So a recent example for the epistemic commons salon, I asked ChatGPT, I need five questions for this topic.” — Sam Corcos 00:33:18
Find it on Amazon
RecommendedProduct

Athena

Athena (inferred)

“I've always found the best way to do it to work with an agency. We work with Athena, they're an agency out of the Philippines.” — Sam Corcos 00:34:12
Find it on Amazon
RecommendedProduct

Calendly

Calendly (inferred)

“I use Calendly. I think that's something that you can just offload to technology.” — Sam Corcos 00:37:28
Find it on Amazon
RecommendedBook

Trust Me, I'm Lying

Ryan Holiday (inferred)

“I read Ryan Holiday's book, Trust Me, I'm Lying. That really frightened me about the state of the media and convinced me” — Sam Corcos 00:45:11
Find it on Amazon
RecommendedBook

Factfulness

Hans Rosling (inferred)

“There's a really good book Factfulness, I don't know if you've heard of that one.” — Sam Corcos 01:17:58
Find it on Amazon
RecommendedBook

The Lean Startup

Eric Ries (inferred)

“One of the books that I find myself frequently coming back to is The Lean Startup... It's a classic. I probably reread it every one to two years” — Sam Corcos 01:22:54
Find it on Amazon
RecommendedProduct

Superhuman

Superhuman (inferred)

“I use Superhuman as a tool. Hotkeys are probably the lowest hanging fruit for people to improve their productivity for almost no cost.” — Sam Corcos 01:40:22
Find it on Amazon
RecommendedMedia

Fast.ai course

fast.ai (inferred)

“a friend recommended the Fast.ai course and it was so easy. My goal was to create something that can recognize images of cats.” — Sam Corcos 02:15:34
Find it on Amazon
RecommendedMedia

How to Be Ultra Spiritual

JP Sears (inferred)

“There's a great video. It's an oldie, the one that kicked it all off, maybe, called How to Be Ultra Spiritual by JP Sears” — Tim Ferriss 02:22:41
Find it on Amazon
Guest’s ownProduct

Levels

Levels (inferred)

“Levels shows you how food affects your health using biosensors, like continuous glucose monitors.” — Sam Corcos 02:43:44
Find it on Amazon
RecommendedProduct

Brodo bone broth

Brodo (inferred)

“And you can also get Brodo bone broth, which is spectacular, right next door, attached to Hearth.” — Tim Ferriss 02:48:10
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Calvin Klein modal shirts

Calvin Klein (inferred)

“These are the Calvin Klein, modal is the material. They're super breathable. They don't get smelly. Yeah, these are great.” — Sam Corcos 02:50:24
Find it on Amazon