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Diary of a CEO · 2022-04-18 · 1h 36m

Craig David Opens Up About His Painful Rise, Fall & Redemption | E135

Craig David traces his rise from selling chocolate at school to global stardom, his fall, depression, and musical redemption.

Craig David Opens Up About His Painful Rise, Fall & Redemption | E135
The guest

Craig David — British R&B and UK garage singer-songwriter behind Born to Do It (Fill Me In, 7 Days, Rewind, Walking Away), creator of the TS5 party brand

The gist

Craig David opens up to Steven Bartlett about a childhood marked by bullying, weight insecurity, and his parents' divorce in Southampton, and how those wounds drove both his fitness obsession and his songwriting. He recounts his fast rise through UK garage with the Artful Dodger, the euphoria of Born to Do It selling six times platinum, and the pressure that followed when later albums were judged commercial failures. He describes a period of disconnection in Miami, a debilitating back injury that triggered depression and dark thoughts, and how returning to London and his musical roots restored him. He explains the origins of his TS5 house-party DJ concept and frames his new album, 22, through a Willy Wonka metaphor of being tested and finally choosing authenticity.

Big reveals

  • Johnny (2006) was the first time Craig opened up about being bullied, including the physical bullying he faced in school corridors.
  • His longest relationship was only 2.5 years, and he admits his heart closed after an early childhood heartbreak, shaping decades of guarded relationships.
  • On his last House of Blues night he discovered Stevie Wonder, plus Beyonce, Missy Elliott and J-Lo, had come to watch, and Quincy Jones said Michael Jackson loved Born to Do It.
  • The label treated Slicker Than Your Average's 3.5 million sales as a disappointment because they had projected 10-11 million.
  • A severe back injury in Miami caused continuous nerve spasms and pushed him into depression with dark thoughts that he 'couldn't live like this.'
  • TS5 began as private Miami house parties where Craig refused to play his own songs until a guest begged for 7 Days.
  • His new album 22 releases 24 June, 22 years after his debut, and he says it feels like Born to Do It and makes him 'feel like the kid again.'

Things worth remembering

  • As a schoolkid Craig ran a chocolate-reselling business, buying near-expiry stock and using timing leverage to mark up Mars bars before the tuck shop opened.
  • His dad played bass in a Southampton reggae group called Ebony Rockers, who now have a mural on Onslow Road.
  • He made his first recordings around age 11-12 by dubbing vocals between two cassette decks on a 'Studio 100' hi-fi his dad bought him.
  • His first taste of success was winning a songwriting contest with his song 'I'm Ready' for the boy band Damage when he was about 14.
  • He started as MC 'Fade' (a play on his name Chris... 'the fade was Chris') for DJ Flash, also lugging the record boxes.
  • He met Artful Dodger's Mark Hill and Pete Devereux at the Old Orientals club, with the club, his flat and the studio all within a 10-minute walk.
  • A security guard had to carry Craig on his shoulders across Leicester Square through the fan crowd, signalling Fill Me In had changed everything.
  • TS5 grew from SoundCloud recordings to airing on Kiss and Capital Xtra, and eventually to a Glastonbury performance.
  • Fill Me In was released the same day as Destiny's Child's Say My Name, a group whose posters were on his wall.

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Guest’s ownMedia

Johnny

Craig David

“That's from your record, Johnny, from 2006. Yeah. That was a song that I had to It was the first time, I think, kind of opening up” — Steven Bartlett 00:01:48
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Guest’s ownMedia

7 Days

Craig David

“Even 7 Days. I mean, I'm saying making love at 17 years old writing a song. Who's saying making love on Wednesday?” — guest 00:11:50
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Guest’s ownMedia

Thief in the Night

Craig David

“There's a song called Thief in the Night which is about a girl who like what why did you have to end up being with my best friend?” — guest 00:17:24
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RecommendedMedia

Willy Wonka and the Chocolate Factory

“one of my favorite movies is Willy Wonka and the Chocolate Factory. So, I think that set the tone, anyway.” — guest 00:09:39
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Guest’s ownMedia

What You're Gonna Do

Artful Dodger

“the next thing I did was record a song called uh What You're Gonna Do, which was the first release from Artful Dodger.” — guest 00:41:34
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Guest’s ownMedia

Rewind

Artful Dodger feat. Craig David

“That song there right there, still is like my baby. Cuz I felt it when I walked home with my Sony Walkman” — guest 00:45:42
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Guest’s ownMedia

Fill Me In

Craig David

“Fill Me In was was was building up to be my first number one. And it was my first solo single that went to number one” — guest 00:49:46
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RecommendedMedia

Say My Name

Destiny's Child

“Say My Name Say My Name is one of my favorite R&B songs of all time.” — guest 00:50:17
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Guest’s ownMedia

Walking Away

Craig David

“And then from 7 Days and then to get to Walking Away because at Walking Away it gone clear at that point.” — guest 00:51:49
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Guest’s ownMedia

Born to Do It

Craig David

“Born to Do It had now done 7 million albums. Six times plat platinum.” — guest 00:56:20
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Guest’s ownMedia

Slicker Than Your Average

Craig David

“there was a point when the next album Slicker Than Your Average dropped which was only like a year or so later 2002 had great success with What's Your Flavor” — guest 00:55:29
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Guest’s ownMedia

What's Your Flavor

Craig David

“had great success with What's Your Flavor and and the the songs were hitting” — guest 00:56:02
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Guest’s ownMedia

Trust Me

Craig David

“when I released uh the Trust Me album in 2009 um it it just felt there was from where I'd started off with very cultural records” — guest 01:02:46
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Guest’s ownMedia

Top of the Hill

Craig David

“There's a song called Top of the Hill which is a lovely song. Um I love the song but if you listen to that song to how it started off” — guest 01:03:17
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Guest’s ownMedia

Signed Sealed Delivered

Craig David

“I was put out this album called Signed Sealed Delivered which was an a covers album.” — guest 01:04:19
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Guest’s ownMedia

Following My Intuition

Craig David

“as I have done since really the following my intuition album. Since I came back, 2016 did that one, Time Is Now and this one.” — guest 01:30:40
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Guest’s ownMedia

The Time Is Now

Craig David

“Since I came back, 2016 did that one, Time Is Now and this one. But this one feels like with that I'm a journey man.” — guest 01:30:40
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Guest’s ownMedia

22

Craig David

“you've got this album coming out which I'm really excited about called 22. And it's coming out on the 24th of June this year.” — Steven Bartlett 01:27:33
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