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Tim Ferriss · 2024-07-10 · 2h 33m

Derek Sivers and Kevin Kelly — The Tim Ferriss Show

Tim Ferriss 10-year anniversary combo: Derek Sivers and Kevin Kelly on saying no, voluntary simplicity, mastery, and long-term thinking.

Derek Sivers and Kevin Kelly — The Tim Ferriss Show
The guest

Derek Sivers and Kevin Kelly — Derek Sivers is a former musician and circus MC who founded and sold CD Baby for $22M (donating the proceeds to charity) and authored books including 'Hell Yeah or No' and 'Useful Not True'; Kevin Kelly is the founding executive editor of Wired Magazine, former editor of the Whole Earth Review, and author of 'What Technology Wants,' 'Cool Tools,' and 'Vanishing Asia.'

The gist

This special two-for-one episode, marking the Tim Ferriss Show's 10th anniversary and 1 billion downloads, pairs two of Tim's favorite thinkers. Derek Sivers traces his path from an 18-year-old circus musician to selling CD Baby, sharing lessons on saying yes early then 'hell yeah or no' later, delegation by teaching philosophy, and relaxing for the same result. Kevin Kelly draws on dropping out of college to wander Asia as a photographer, explaining voluntary simplicity, finding work only you can do, mastery over passion, the creator's dilemma, and long-term thinking via the Long Now Foundation. Both converge on the idea that money is overrated beyond survival and that time, experience, and creating your own 'slot' matter more.

Big reveals

  • Sivers describes how saying yes to a $75 pig-show gig led to becoming the ring-leader MC of a circus for 10 years (over 1,000 shows), the lottery-ticket payoff of saying yes to small things early in a career.
  • Music teacher Kimo Williams told Sivers 'the standard pace is for chumps' and compressed two years of Berklee into four lessons, letting him graduate Berklee College of Music in two years instead of four.
  • Sivers' bike-path epiphany: pushing red-faced at max effort took 43 minutes; relaxed and pleasant it took 45 minutes, proving ~93% of his stress bought only two minutes, reshaping his whole approach to life.
  • The origin of 'Hell Yeah or No' from a reluctant Australia trip: if you're feeling anything less than 'hell yeah,' say no, because saying yes to mediocre things crowds out the rare big opportunities.
  • Sivers' 'don't be a donkey' advice: pursue your many ambitions serially over decades rather than in parallel, using foresight and patience instead of trying to do everything at once.
  • Kelly's vetting process for what only he can do: try to give an idea away and try to kill it; the ones that keep coming back, that no one else will do, are the ones you're meant to pursue.
  • Kelly explains the 'creator's dilemma'—to keep growing you sometimes must go downhill into low-margin, unproven territory where you look foolish, which is why startups win where big companies can't.
  • Kelly endorses Cal Newport's 'So Good They Can't Ignore You,' arguing 'follow your passion' is bad advice and that you reach passion through mastery, not the other way around.

Things worth remembering

  • The episode celebrates the podcast's 10-year anniversary and surpassing 1 billion downloads, curated from more than 700 episodes.
  • Sivers invited only three people to his wedding: Tarlton from the circus, his teacher Kimo Williams, and his first girlfriend Camille.
  • After booking a one-way flight to Kauai to abandon CD Baby, Sivers watched the movie Vanilla Sky that night and canceled the trip, choosing instead to systematize the company.
  • Kelly got his first real job at age 35, working for the Whole Earth Catalog nonprofit at $10 an hour.
  • Kelly keeps a countdown clock of his estimated remaining days (based on actuarial tables); he mentions having around 6,000 days left, and it inspired a Futurama episode by Matt Groening.
  • Kelly never took drugs as a hippie but took LSD sacramentally on his 50th birthday with a guide and setting, calling it a profound experience.
  • Kelly predicts a global population implosion in 100 years driven purely by demographics—falling fertility and urbanization—not pandemics, war, or AI.
  • Kelly has an Amish beard (no mustache) and explains the Amish reject mustaches due to anti-military sentiment; they are 'complete hackers' using pneumatic 'Amish electricity.'
  • The Amish evaluate new technology by whether it strengthens local community (within a 15-mile horse-and-buggy radius) and family meals, testing adoption via designated early adopters.
  • Kelly found his combined assistant-and-researcher by posting notices on librarian mailing lists, since librarians often have both the hunter and nurturer traits.

Recommended in this episode

Books, products and media the guest or host genuinely endorsed here — with the buy link.

Affiliate link — we may earn a commission at no extra cost to you.

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The 4-Hour Workweek

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“best-selling author of books on technology and culture including excellent advice for living the inevitable what technology wants and Vanishing Asia” — Tim Ferriss 00:40:38
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Vanishing Asia

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“what technology wants and Vanishing Asia his three volume photo book set capturing West Central and East Asia” — Tim Ferriss 00:40:38
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What Technology Wants

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“I just wrote a book called what technology wants excellent book I highly recommend it it was a theory of technology” — Kevin Kelly 01:20:06
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“this is a one of the many resources that I recommend in my book Cool Tools and Cool Tools is a big catalog of possibilities that has about 1500 different items” — Kevin Kelly 01:27:00
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