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Diary of a CEO · 2021-04-12 · 1h 30m

Rio Ferdinand's Reveals The Training Ground & Dressing Room Secrets That Made United Unbeatable!

Rio Ferdinand on the culture, leadership and high standards behind Manchester United, plus grief, mental health and life after football.

Rio Ferdinand's Reveals The Training Ground & Dressing Room Secrets That Made United Unbeatable!
The guest

Rio Ferdinand — Former England and Manchester United centre-back, one of the most decorated English footballers; now broadcaster, author, entrepreneur and charity founder.

The gist

Rio Ferdinand sits down with Steven Bartlett to unpack what made Manchester United unbeatable: relentless culture, high standards and Sir Alex Ferguson's leadership. He explains how Ferguson set a culture so strong that lieutenants enforced it, why no player was bigger than the club, and how he himself transformed from an undisciplined young player at West Ham and Leeds into an obsessive professional. The conversation turns deeply personal as Rio discusses losing his wife and his mother, making a BBC documentary about grief, and learning to communicate emotions for his children. He closes on health as the fundamental thing that matters, his refusal to be pigeonholed as just a footballer, and his ambitions for the next phase of his life.

Big reveals

  • Rio says Ferguson almost never entered the dressing room because the culture was self-sustaining through lieutenants like himself, Giggs and Neville.
  • Ferguson sold Beckham, Stam and Van Nistelrooy at the peak of their powers because culture and the club came before any individual.
  • Rio claims Ferguson's on-camera blaming of referees was calculated to deflect heat from his players.
  • Rio recounts a bitter exit from United when Ed Woodward told him he was finished, denying him a proper send-off Ferguson would have given.
  • Rio admits he was out partying four or five times a week at West Ham and Leeds before changing his lifestyle at United.
  • Rio made his grief documentary mainly for his children after they lost their mum, and it ended up helping strangers heal.
  • Rio reveals Bartlett's habit of talking out loud to himself to process emotions, and shares how his wife Kate transformed his ability to communicate.

Things worth remembering

  • As a kid Rio did gymnastics, ballet, athletics, drama and karate before his dad made him pick football at 13-14.
  • Rio trained for three to four years at the Central School of Ballet in Farringdon.
  • Rio joined the board of The Gym Group as a non-executive director despite not understanding the business behind fitness.
  • Ferguson knew Rio's granddad's favourite drink was brandy and sent flowers to his mum's house.
  • Even the waiting staff in Rio's box and the dinner lady at the training ground noticed the cultural shift after Ferguson and David Gill left.
  • Rio names his Ferdinand-Vidic pairing as built on a shared pride in not conceding and mutual cover.
  • Rio's football management company looks after roughly 85-95 past and present players including Michael Keane, Ben Godfrey and Mason Holgate.
  • Rio rates Sergio Ramos as the standout defender of the past seven or eight years but Virgil van Dijk as the best over the last two.

Recommended in this episode

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Guest’s ownMedia

Rio Ferdinand: Being Mum and Dad

BBC (inferred)

“i've done a documentary on bbc about like grief and bereavement and stuff and obviously mental health is a huge part of that” — Rio Ferdinand 00:58:06
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